Even though we call it blue, in fact, it is black. Even though it is carbon, in fact, it is environmentally friendly. Blue Carbon is a promise of clear, healthy air. It is an absolute innovation in the fuel market. What does it mean to us? Long term actions, that we took step by step. We had to prepare the strategy of launch and communication. Website and advertising materials: it was a real revolution in a heating industry that raises the quality of air. We faced quite a challenge that was more than exciting! That’s what we like. We foretold a new future. A future that starts today. With the help of SO FINE!
Blue Carbon is an absolutely new product on the market. We had to find a way to present it to the world. We started with the basics. We did research about the heating industry and target groups, we have created buyer personas and prepare a complete strategy. Then it was downhill from there. We created graphic materials, packages for the carbon and planned the communication step by step. Simultaneously while designing the website we created marketing materials. Our team even came up with an idea to make special surprise-packages for the representatives of the most polluted cities, We wanted to express how much we care about ensuring that the problem of smog will decrease in our country.
We could not have done it without communication on social media. We also focused on those channels. We had only one, very important message: we have a solution for smog!
Despite the fact, we spent a lot of time launching this product we are not going to slow down! We communicated a new solution and successfully we are working on awareness and recognition of it. Together with the client, we started a very interesting journey that is also unpredictable. We want to have a real impact on making the world a better place. Yes, we are revolutionary!